From a global perspective, the American outdoor movement has become the second largest sport in the United States and a mature industry. Under the condition of the current economic environment, the outdoor leisure industry has become one of the main driving forces of American economic Development and the industry of sustaining growth. Outdoor leisure industry in China's development time is shorter, outdoor supplies in the entire market of sporting goods accounted for less than 1 per thousand, but with the improvement of living standards, as well as the rise of the natural leisure lifestyle, the industry has a broad space for development.
In order to promote the rapid development of the industry, the State Council and local governments have issued a number of positive industrial policies. From the State Council's views on speeding up the development of sports industry to promote sports consumption, in the implementation of the views of the provinces and municipalities, "the development of sports and leisure industry" belongs to high-frequency vocabulary, Hubei, Hainan, Chongqing, Guizhou, Tianjin and other provinces and cities with advantageous advantages of the development of outdoor leisure sports as an important work, The development of outdoor sports, water outdoor sports, sports tourism and leisure, such as health industry, the development of local characteristics of leisure base, the cultivation of sports and leisure market goals.
In addition, with the rapid development of Internet and mobile internet, outdoor leisure tourism products are becoming more standardized, structured, and easier to access, line product difficulty will be graded, a variety of measurement dimensions will be more accurate, outdoor leisure tourism is breaking the acquaintance of the economy, small circle of limitations, and eventually become everyone's tentacles can be standardized, Experience-type tourism products, and gradually become a mass consumer goods.
Some people in the industry say that the Life series of outdoor products has been very high growth rate. Generally speaking, professional outdoor products sales growth rate is 20%-30%, the living category of outdoor products tend to have 50% growth. Many outdoor brands have begun to develop rides, self-driving and other equipment, intends to expand such market segments.
At present, our country outdoor sports leisure industry is in the growth period, the natural resources rich has laid the good cornerstone for our country outdoor industry development, the government policy support, the Inhabitant life style change is our country outdoor development two big opportunity.